Changing your brand name, or even just your website domain name, could have a huge detrimental impact on your SEO. So it’s really important that a change is handled properly in order to maintain your website rankings.
There are a few situations that could force you to change your website address and the steps you need to take might be different depending on what you’re doing.
- Rebranding an entire site
- Changing hosting and rebranding an entire site
- Merging a new site with your existing site
- Replacing your site with a completely new site
- Switching sites (the sites remain the same but the addresses switch)
Whatever the situation, you need to be confident that all of the steps are completed accurately and in the right order. If they’re not, your rebranding exercise could set your website back substantially.
I’m going to assume that you’re not looking for details on how to make the move, rather for someone to do it for you. So I won’t lay out all of the steps here.
If you are looking for a step-by-step guide to rebranding your website yourself, check out this one from searchengineland.
You’ll learn about 301 redirects, .htaccess files, DNS, Cnames, Google Search Console and much more besides. It can be a bit dry, but it’s well worth taking even a quick look. That way when you speak to an expert you can at least check out that they sound like they know what they’re doing!
Because this sort of move is so vital, we work with an IT specialist to ensure that everything goes according to plan. He does the sort of work that we could do, but that really deserves special attention.
You could look to do this sort of move just with an IT team, without having a marketing input, but that would be a massive mistake (in my opinion). Tech workers have very logical brains and they want to make the most efficient, cleanest IT or coding decision they can. But that’s not always what’s best for your website. And can often run out being an expensive investment for something that should be relatively cheap.
Give us a call today to discuss your needs and see whether our domain change service can save your SEO when you make a move to a new website address.