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24 Mar 2017

Search engine optimisation for wedding photographers

Since we started working with the ever-so-talented The Crawleys we've had a steady supply of wedding photographers getting in touch to talk about their SEO. The good news is that the vast majority of wedding photographers are able to get big SEO gains, quickly because they work in a content-driven industry. The bad news is that most wedding photographers are spending their time photographing and editing and don't really have the time to focus on their website SEO. One of the universal themes of wedding photography websites is WordPress. In fact, we're yet to have a single client approach us…

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09 Feb 2017

Speeding up your website for SEO

In a previous post I wrote about the need to ensure that your website is mobile responsive (or mobile first) in 2017. At the time I was only looking at how your site looked and how easily it was navigable. Today I want to talk about speed and how it plays a part in search engine optimisation. With the increasing use of mobiles comes a demand for faster load times. "where's the nearest petrol station?", "what time does Asda close?" Quick questions need quick answers. But even if your site is not dedicated to delivering a local result to someone…

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01 Feb 2017

SEO review from Pearson College London

In 2015 Pearson College London approached us to help improve search rankings for their site pearsoncollegelondon.ac.uk Pearson College London provides an alternative higher education path for school leavers. In addition to offering "regular" degrees in business management, law and accounting, Pearson College London is leading the way in the provision of degree apprenticeships. Partnering with organisations like the BBC, Unilever, Tesco, Direct Line Group and Ogilvy, Pearson College London's degree apprenticeships give students the opportunity to earn a degree in business management while working within a large organisation - and being paid to do it! Pearson College London is also…

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20 Jan 2017

Goal 15 Life on Land

Sustainable Development Goal 15: Life on Land - Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss.   At face value there's not much a small marketing agency in Guildford can do to work towards Goal 15 but, as ever, we find a way. The simple way we do it is by donating a small portion of our profits to Surrey Wildlife Trust (SWT). SWT manages large areas of the countryside around our home and office, educates children and volunteer groups and creates a thriving…

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01 Jan 2017

I don’t get it

It's a bit late in coming, but I wanted to share a clip from a favourite childhood film. My sister had this on VHS and I remember watching it loads. This clip really takes me back but I wouldn't have remembered this particular scene from way back when. It's really interesting to watch now because everyone should be brave enough or feel safe enough to say those four words "I don't get it" I can remember so many occasions when I wish I'd been confident enough to say "I don't get it". Too often things get carried forward not because…

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20 Dec 2016

You know, for kids…

I really enjoyed watching the clip of Freaks and Geeks I posted last time out so I've been thinking about other great tv shows and films that have a marketing lesson in them. Lots of them are in the same vein, like this clip from the Coen Brothers film The Hudsucker Proxy. If you've not seen the film, this clip is a bit of a spoiler so think twice before clicking. Oh, and I already know what my next film clip will be (if I can find it) because it's another board room scene that this clip reminded me of.…

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16 Dec 2016

Why?

I've been talking about "why" a lot recently and today I was learning about mavens - the influencers who are shaping the things we do and the things we buy. It reminded me of a scene in Freaks and Geeks - the awesome TV show you've probably never heard of, let alone watched - where Daniel gets invited to play Dungeons and Dragons with the geeks. It's amazing how much the exchange reflects the power of "why?". To the point that Daniel literally asks the question. Anyway, even if you don't see a marketing angle here you should see the…

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16 Dec 2016

Number Five Project: Christmas Gift Drive

This year we want to help the good folks at Number Five Project to bring a little Christmas cheer to the homeless people of our town. Number Five Project provides overnight shelter for 14 men and 2 women every night of the year. Giving them somewhere warm and safe to stay as well as dinner and breakfast. We've been given a list of things to try and get into some gift boxes and we need your help to get it done in time for us to deliver to #5 on Christmas Eve. The latest wish list is below. But before…

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14 Dec 2016

Mobile, mobile, mobile. Preparing for search in 2017

It wasn't long ago that Google announced it would use the mobile-friendliness of your website as a ranking factor and that mobile-friendly websites would be highlighted in the rankings. Now, that highlighting of mobile friendliness is being removed. Why? Because the expectation is that your website works on mobile. If it doesn't... well, you'll have seen your site plummet in the rankings a long time ago. So, what's next and what does it mean for your search engine optimisation? Google has already announced that in January it will begin to use the presence of interstitials on mobile websites (pop ups…

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02 Dec 2016

Small changes for big gains(es) in Google rankings

It's been a great month for one of our clients. They picked up a big award recognising their work (which is awesome) AND they've had some nice gains on the back of our SEO efforts. Clients have different expectations about what SEO can do. Of course, everyone wants to be #1 for every search term. But you don't need O level maths to realise that we can't all be #1. This client had seen some of their target keywords drop down to the second half of page 1 in Google. Their preferred keyword was bringing them up in 6th or…

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