We write, nobody reads

08 May 2018

As the great Phil Collins once said…

"Do as I say, don't do as I do." I'm pretty sure Phil came up with that lyric. I pulled it from the Genesis hit "Jesus He Knows Me". I'm also pretty sure that he was talking about blog writing. Before we go on, why not pump up the volume and listen to it while reading this?

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11 Aug 2017

How to add posts on Google My Business

Maybe you've seen them, maybe you havent. Either way, you need to get on board with Google My Business posts asap. You have claimed your Google My Business listing, right? Faaaaaaack OK. Go grab that. These guys have got a guide to setting up Google My Business, I can't be bothered writing it all out fresh just to insinuate that I'm smarter/as smart as them. In fact, by being ruthlessly efficient and just linking to the copy they lovingly crafted I am being smarter. Ha! Anyway. You've done that and now you're on Google My Business. Now all you have…

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10 Aug 2017

Review from Dry Patch

One of the perks of running your own business is getting to choose who you work with. Luckily for me, most small business owners that approach me are super-nice. And there are few nicer than Chris Gomez of the cycling clobber company, Dry Patch. I kid you not. This rugged SOB is Chris Gomez. Not a model. I didn't nick this photo from Shutterstock. I mean, sure, I nicked it. But from Chris' site. Chris used to work in marketing, then decided to sack that shit off and do something he could be truly proud of. Those are my words,…

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11 May 2017

Saying goodbye to the bakery

I really enjoyed my time working with Meg Rivers. Julian and Liff are wonderful people and they have a really nice brand. I used to think they had great products too. When I worked for Meg Rivers I was a mere vegetarian so I didn't have any problem with their products which relied on plenty o' eggs and butter. Towards the end of 2016 Julian asked me to seek out a partnership with a shooting magazine. But the magazine endorsed a barbaric hunting competition in Scotland and I had to tell Julian I couldn't do it. Shortly after - though…

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11 May 2017

SEO review from The Crawleys

It can get a bit tedious blowing my own trumpet all the time, so it's great when another guy steps up to give it a quick toot. Today's trumpeteer is the wonderful Liam Crawley from The Crawleys. The Crawleys are without doubt the best wedding photographers in the UK. I met Liam when he photographed Laura and I getting married in August 2016 and quickly discovered that he's not just an awesome photographer, but a great guy too. So when he discovered what I did for a living and asked if I could work on the search engine optimisation for his wedding…

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06 May 2017

The worst marketing consultant in Guildford?

I sometimes wonder if I'm the worst marketing consultant in Guildford. Most of the time I tell people not to hire me. It's only fair really, given that I spend a lot of time telling people not to hire other marketing consultants. I accept that it's a bit of a bizarre strategy. Laura isn't particularly a fan as it doesn't put kalamata olive bread on the table. But I'm playing a long game. My clients like me (I think) because I don't push my luck. I have a terrible habit of quoting far below market rates, especially if I like a…

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20 Apr 2017

You’re the best marketer you know

Seriously. Have a bit of belief in yourself. If you have an idea, don't doubt yourself. Give it a crack. Nobody knows your business better than you and nobody knows your customers better than you so don't let the opinions of others slow you down. I'm not saying you should be that person on Dragon's Den who spunked away their kid's inheritance. But if it's not going to ruin you financially, and if it's not genuinely offensive; have at it. You're the best marketer you know. Whether you know it or not!   If you've had a great idea and you need…

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12 Apr 2017

The best content marketing advice you’re going to get (at 22.46 on a Wednesday)

... don't sweat it. Spend more time worrying about actually marketing what you're selling... Unless you are actually selling content, in which case, have at it. This doesn't mean you don't worry about SEO or performance marketing. It means you worry about using them properly. You know, to market your product or service. Cool beans, eh?      

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30 Mar 2017

3 rules for hiring a damn good digital marketer

If you're considering hiring a digital marketing expert there are only 3 things you need to check on to see if they're going to be any good. Do they own a white laptop? Have they got a succulent and a cup of fresh coffee with them at all times? Do they photograph their laptop, succulent and coffee all the time? Here's a selection of handy reference photos for you to cut out and keep to help navigate these tricky waters: Going the extra mile This is classic composition. No marketer worth their pink himalyan salt gets to work without their laptop…

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24 Mar 2017

Why did I get into this? Part 1 – Fun times

Why did you start your business? Or, if you're an employee, why did you choose to join the company? Hopefully the answer wasn't "the money" (and I say that knowing how important money is in general). I started basalt because I wanted to be independent, to choose who I worked for, when and how I worked and to make decisions that I thought would just be fun - regardless of what everyone else thinks. But more than anything I wanted to have fun. I thought about having fun while designing my invoices. Invoices are inherently boring things. Generally everyone does…

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